Crown Royal Awards Purple Heart Recipient Naming Rights to NASCAR Sprint Cup Series Race
Tickets for the Crown Royal Presents The Russ Friedman 400 NASCAR Sprint Cup Series race are on sale now, starting at $40. Click HERE or call 866-455-RACE (7223) for tickets and information.
An elaborate ceremony today at Daytona International Speedway® revealed Russ Friedman, a two-time Purple Heart recipient, as the grand-prize winner of the third annual Crown Royal® Presents the “Your Name Here” 400 contest. When Friedman accepted the prize – naming rights to the May 2 NASCAR Sprint Cup Series race at Richmond International Raceway – he spoke of how his efforts could not be recognized alone and that it was important to honor all the individuals who serve our country.
Friedman lives in
“Winning the Crown Royal ‘Your Name Here’ 400 contest is absolutely amazing and truly an overwhelming experience,” said Friedman. “Not only do I get to live out one of my dreams, but I get a chance to help recognize all the American soldiers who defend our freedoms on a day-to-day basis and definitely deserve a toast with Crown Royal.”
Throughout the contest, finalists submitted online or video entries describing an honorable act or achievement worthy of toasting with Crown Royal Canadian whisky. Nearly 5,000 entries were received, detailing a myriad of achievements from the heroics of firefighters to dedicated fathers going the extra mile.
“Crown Royal is excited to celebrate the accomplishments of our consumers and race fans by honoring them with a sports experience fit for a king,” said Ami-Lynn Bakshi, vice president, Crown Royal. “We’re looking forward to helping Russ share his moment in the spotlight with all the individuals who selflessly serve this country. The Russ Friedman 400 will be an event for all to remember.”
The ceremony to unveil Friedman as the winner included a 20-foot replica Crown Royal bottle featuring his name as part of the Richmond race logo and was draped with an oversized iconic purple bag for two days leading up to the announcement. A countdown clock ticked away while seven finalists waited with great anticipation as NASCAR driver Jamie McMurray and representatives from Crown Royal and Richmond International Raceway pulled down the bag to reveal the grand-prize winner’s name.
The Russ Friedman 400 will be incorporated into all official race logos, used for thousands of pieces of merchandise and recognized by NASCAR’s broadcast and media partners as the race’s official title. In addition, Friedman will take part in pre-race festivities at Richmond International Raceway, and participate in the trophy presentation to the race winner in
Leading up to the big day in
“On behalf of Richmond International Raceway, congratulations to Russ and a sincere thank you to him and all the members of our nation’s armed forces to whom this race is dedicated,” said Richmond International Raceway President Doug Fritz. “The partnership with Crown Royal and the ‘Your Name Here’ contest has been a huge success, and Russ is sure to be another great winner. We look forward to continuing this great tradition by having Russ join us for an exciting weekend at
About Crown Royal Canadian Whisky
Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the
It’s about quality, not quantity.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com.
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