Richmond International Raceway Teams Up With Henrico County Police Athletic League for NASCAR Day 2010

Local Non-Profit to Collect 50% of Funds Generated Through Pin Sales

Richmond International Raceway teams up with the Henrico County Police Athletic League (PAL) to sell NASCAR Day pins for the seventh annual NASCAR Day on May 21. Pins are now available for purchase at Richmond International Raceway’s ticket office, located at 600 E. Laburnum Ave. Additionally, pins will be sold on the midway during the upcoming NASCAR doubleheader weekend at America’s Premier Short Track, April 30-May 1. Half of the proceeds generated from pin sales at the track will benefit Henrico County PAL, with the other half benefiting The NASCAR Foundation.

NASCAR fans, corporations, schools and organizations across the country are encouraged to donate $5 and all participants receive a collectible NASCAR Day 2010 lapel pin for their donation.  For those who are unable to come to Richmond International Raceway, donations are also accepted online by clicking here.

“Richmond International Raceway is glad to once again accept donations for NASCAR Day,” said track president Doug Fritz.  “We are extremely happy to know that fifty percent of the donations at Richmond International Raceway will benefit Henrico County PAL while the other half will go to The NASCAR Foundation.  I know I’ll be wearing my NASCAR Day pin on May 21, and I hope our fans will do the same.”

“We are very appreciative of Richmond International Raceway for being such a great corporate citizen to us,” said Sgt. Kenneth Ragland, Henrico PAL Director. “Doug Fritz and his team always go above and beyond to be great community partners and help improve our children’s quality of life.”

On May 21, the date for NASCAR Day 2010, fans are encouraged to wear their NASCAR Day lapel pin along with their favorite NASCAR gear.

NASCAR returns to Richmond International Raceway April 30-May 1 for a weekend of excitement “under the lights.” The weekend’s main event features the NASCAR Sprint Cup Series drivers battling it out two- and three-wide in the Crown Royal Presents The Heath Calhoun 400 race. Tickets start at $40 and can be purchased by clicking here  or calling 866-455-RACE (7223).

The weekend begins on Friday, April 30 with Wawa Pole Qualifying and practice for the NASCAR Sprint Cup Series, as well as pole qualifying and practice for the NASCAR Nationwide Series. This all leads up to Friday’s headliner—the NASCAR Nationwide Series 250 race “under the lights.” Tickets start at $30 and can be purchased by clicking here or calling 866-455-RACE (7223). Children 12 and under are admitted free with a ticketed adult in general admission sections on Friday only.

About Henrico County PAL:

The Henrico Police Athletic League is a 501(c)(3) non-profit, youth crime prevention program that utilizes educational, athletic and recreational activities to create trust and understanding between police officers and youth.  The Henrico PAL Program encourages its participants to broaden their horizons and focuses on developing relationships between police officers and youth while engaging in enriching experiences.  The Henrico County Police Department is one of the newest chapter organizations of the National Police Athletic League.  The mission of Henrico PAL is to prevent juvenile crime and violence by providing civic, athletic, recreational and educational opportunities.  Since establishing the program in 2007, more than 3,000 youths have participated in Henrico PAL sponsored activities and events.

About The NASCAR Foundation:

The NASCAR Foundation embodies the compassion of the NASCAR Family and our commitment to serving communities. The Foundation supports a wide range of charitable initiatives that reflect the core values of the entire NASCAR Family. The NASCAR Foundation will use the strength of the sport and its people to make a difference in the lives of those who need it most.