NASCAR Drivers & Fans Kick off Race Day With a Spin Around Richmond International Raceway on Foot

Coca-Cola Family Track Walk Combines Fun, Family-Friendly Activities With

The Coca-Cola Family Track Walk kicks off at 1:30 p.m. on Saturday, May 1.

Just before another thrilling race gets underway at Richmond International Raceway, three of Virginia’s favorite sons and stars on the NASCAR® circuit will take some early laps – on foot – with thousands of race fans as part of the Coca-Cola Family Track Walk, a season-long program designed to encourage active family fun.

The third event in the 2010 Coca-Cola Family Track Walk series will kick off at 1:30 p.m. on May 1 (near Gate 70, outside of Turn 4), just a few short hours before the green flag drops on the Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race “under the lights.” Fans can get moving alongside Coca-Cola Racing Family members and Virginia natives Jeff Burton, Denny Hamlin and Elliott Sadler. Following the walk, fans can enjoy activities for the whole family, including games, music, racing simulators, motivating lifestyle tips and Q&A sessions with drivers. The free event is open to all Saturday, May 1 race ticket and 2010 credential holders. Coca-Cola also is pleased to welcome special guests from the Boys and Girls Club and the American College of Sports Medicine, who will be on hand to participate in the event.

In 2010, Coca-Cola Family Track Walks have been held at Daytona International Speedway and Atlanta Motor Speedway. Additional Track Walk events will be held in conjunction with the Coca-Cola 600 weekend at Charlotte Motor Speedway and at Chicagoland Speedway in July. All of the events provide fun opportunities for fans to get active by offering access to some of the most popular tracks on the circuit, top NASCAR drivers and entertainment for the whole family.

“Coca-Cola Family Track Walks tap into the passion of NASCAR fans, the energy of the sport, and the uplifting refreshment of Coca Cola to bring families together for some active fun, ” said Caren Pasquale Seckler, Assistant Vice President, Coca-Cola Brand and Trademark Strategy, Coca-Cola North America. “By giving fans and their families exclusive access to walk on a real racetrack where NASCAR drivers will compete later that day, we’re offering them a simple and fun way to celebrate their favorite sport.”  

Away from the track , fans can visit www.MyCokeRewards.com throughout the year for more information on upcoming events and tips, sweepstakes and exclusive content featuring their favorite Coca-Cola Racing Family drivers.

“I love how Coca-Cola Family Track Walks make getting active exciting and easy for NASCAR fans,” said Jeff Burton, driver of the No. 31 Caterpillar Chevrolet. “To me, striking a healthy balance is all about the little things in life – staying motivated, making smart choices and spending time with family and friends.”

The Coca-Cola Racing Family is a group of top drivers that includes Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler, Tony Stewart, and alumni drivers Kyle Petty, Michael Waltrip, Dale Jarrett and Ned Jarrett. Coca-Cola is the Official Sparkling Beverage of NASCAR® and has been involved with stock car racing for more than 40 years.

Fans who wish to participate in the Coca-Cola Family Track Walk must have a ticket to the Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race on Saturday, May 1. Tickets, which start at $40, can be purchased online by clicking here or by calling 866-455-RACE (7223).

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day.

With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com .

About Richmond International Raceway:

Richmond International Raceway, known as America’s Premier Short Track, offers great night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events, two NASCAR Doubleheader weekends featuring the NASCAR Sprint Cup Series and NASCAR Nationwide Series, under the lights on a ¾-mile D-Shaped oval. The unique layout traditionally produces exciting side-by-side racing, yet drivers reach high enough speeds for a superspeedway feel. Combined with first-class amenities and a focus on the fans, guests at Richmond International Raceway can expect to experience what “Racing Perfection” truly is. For tickets to events at Richmond International Raceway, call 866-455-RACE or visit www.rir.com online.

© 2014 Richmond International Raceway

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