It's All About The Fans at Richmond International Raceway

Something For Everyone: Track Focuses on Fan Experience Enhancements For Upcoming NASCAR Doubleheader Weekend

Fans

Richmond International Raceway is one of the most anticipated stops on the NASCAR schedule and is known for exciting night racing “under the lights.” Fans expect to see some of the best racing in all of motorsports during the upcoming NASCAR Doubleheader weekend April 30 - May 1. At the same time, fans at Richmond International Raceway expect the best guest experience in motorsports. The staff's commitment to the fan experience is one of the primary reasons why Richmond International Raceway is known as America’s Premier Short Track. At Richmond International Raceway, it’s still all about the fans.

Richmond International Raceway’s staff continues to focus on fan experience enhancements for the upcoming event weekend, which features the BUBBA burger® 250 NASCAR Nationwide Series race on Friday night, April 30 and the Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race on Saturday night, May 1.

One of the first things everyone will notice at Richmond International Raceway is the brand new state-of-the-art video scoring tower, stretching 153-feet high above the infield. The video scoring tower is the tallest in motorsports and features more LED square footage than any other track scoreboard. Four giant LED video screens sit at the top of the tower with each screen measuring 38-feet wide by 24-feet high. The video screens will feature live race action, highlights, replays and pre-produced video and graphics. Below the video screens, a 67-foot high LED leaderboard will scroll through each position in the race running order.

Outside of the grandstands, Richmond International Raceway offers one of the best interactive and shopping experiences in all of racing, the Midway. The Midway features track and driver souvenir merchandise rigs, interactive displays, games, giveaways, music and more. Notable additions to the Midway this season include a go-kart track for fans to do some racing of their own, a cornhole tournament and a local business exhibition area.

American Indoor Karting will have an outdoor go-kart track set up in the Midway near Gate 70 and the Corporate Display area for fans to turn laps in 9hp RX-7 karts, reaching speeds of 40 miles per hour. The go-kart track will be open from 9 a.m. until 7 p.m. on both Friday and Saturday of race weekend. Tickets to race go-karts are $20 for a 20-25 lap run on the track. A computer timing system will track lap times.

The National Tailgating League will host a series of doubles cornhole tournaments with great prizes. The cornhole tournaments will take place on both Friday and Saturday inside the amphitheater area outside of the track near Turn One. All participants must be 21 years old or older to enter.

Richmond International Raceway is also proud to offer the new Virginia Industry Business Expo, known as VIBE, in the Old Dominion Building. VIBE is a climate controlled indoor display area, featuring displays and exhibitions from regional businesses, open to the public on both Friday and Saturday.

In addition to the great new features, Fan Fest presented by Chevrolet returns to the Midway at Richmond International Raceway on race weekend. Chevy Fan Fest offer fans a free, family-friendly interactive hospitality area which includes displays, interactive games, show cars, children’s activities and more. On Saturday at Chevy Fan Fest, the Pit Crew for Jeff Burton’s #31 team will sign autographs at 3:30 p.m., and Ryan Newman will do a Q&A session at 4:15 p.m.

On Saturday, the Richard Petty Driving Experience (RPDE) will bring 10 NASCAR-style stock cars to Richmond International Raceway for three-lap ride-alongs with professional drivers, reaching speeds up to 120 mph. Ticket holders for the Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race will have the opportunity to ride shotgun around America’s Premier Short track, just hours before the green flag drops for the Saturday night race. Ride-alongs with RPDE on Saturday will run from 8:30 to 11:00 a.m. and are $149. Guests may register in advance by calling 1-800-BE-PETTY (1-800-237-3889). Reservations will also be accepted on Friday, April 30, at the RPDE display on the Midway. Walk-up registration is also available on Saturday at Gate 34, during operation times. Additional information can be found by visiting www.1800bepetty.com.

Also on Saturday inside the track, race fans are invited to the Coca-Cola Family Track Walk – part of a season-long program designed to encourage active family fun. Fans can get moving by taking laps on foot alongside members of the Coca-Cola Racing Family, followed by activities for the whole family, including games, music, racing simulators, motivating lifestyle tips and Q&A sessions with drivers. The event kicks off at 1:30 p.m. and is free to all Sprint Cup Series ticket holders and those with 2010 NASCAR credentials. Fans should enter the event at Gate 70.

Providing value for our guests, Richmond International Raceway officials continue to work with hotels in the region to promote special lodging rates and offers to race fans. The hotel offers for race weekend can be found by clicking here. Automobile parking in all of the Richmond International Raceway parking lots is free to fans with race tickets. Additionally, shuttle service is available from parking lots at the Richmond Coliseum and Mechanicsville Showplace. Click here for additional information on shuttle service. Also, fans can continue to bring their own food and drinks into Richmond International Raceway.

Tickets for the Saturday night, May 1st Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race are on sale now and start at $40. Tickets can by purchased by calling 866-455-RACE (7223) or clicking here.

The BUBBA burger® 250 NASCAR Nationwide Series race kicks off Richmond International Raceway’s season-opening NASCAR Doubleheader weekend “under the lights” Friday night, April 30. Friday’s ticket for the BUBBA burger® 250 also includes Wawa Pole Qualifying and practice for the Sprint Cup Series and NBC12 Pole Qualifying and practice for the Nationwide Series. Friday’s tickets are $40 (reserved) and $30 (general admission) in advance. Children 12 and under are admitted free with a ticketed adult on Friday only.

© 2014 Richmond International Raceway

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