Kroger Named Official Grocery Store of Richmond International Raceway

Kroger

Be sure to stock up on tailgating items at Kroger for race weekend, September 10-11.

Race fans can’t have a proper tailgate without a full stock of food and beverages. So, Richmond International Raceway, one of the best tailgating events in all of sports, announced today that Kroger has signed on as the Official Grocery Store of America’s Premier Short Track.

As the Official Grocery Store, Kroger is the exclusive and preferred grocer of Richmond International Raceway. Fans are urged to check out our entire list of Corporate Partners at http://www.rir.com/Corporate-Opportunities/Corporate-Partners .

“Kroger is proud to be the exclusive grocer of Richmond International Raceway,” said Carl York, Kroger company spokesperson. “Many of our customers enjoy NASCAR and so many of our vendor partners are involved, as well. It is a natural partnership and we look forward to providing our customers with offers that they cannot get anywhere else.”

“We are thrilled to welcome Kroger to the Richmond International Raceway family of corporate partners,” said track president Doug Fritz. “Kroger recognizes the value of marketing to our guests at our NASCAR events. Our guests are twice as likely to purchase products from our corporate partners. I know that our loyal guests will stop at Kroger to fill their coolers with great products like Coke and BUBBA burgers on their way to the ‘One Last Race to Make The Chase’ on September 11.”

NASCAR returns to Richmond International Raceway September 10-11 for an action-packed doubleheader weekend. One of the most anticipated event weekends of the season, the NASCAR Sprint Cup Series will run “under the lights” on Saturday, September 11 for “One Last Race to Make The Chase.” Drivers will battle it out for their chance to earn a spot in the Chase for the NASCAR Sprint Cup. Once the checkered flag flies on September 11, the field will be set and only the top 12 drivers in the point standings will be eligible for the series championship. Saturday’s tickets start at $40 and can be purchased by clicking here or calling 866-455-RACE (7223).

The weekend begins on Friday, September 10, with a full day of on-track activity highlighted by the Virginia 529 College Savings 250 NASCAR Nationwide Series race “under the lights.” Friday’s ticket includes Fas Mart Pole Qualifying and practice for the Sprint Cup Series, as well as WRIC-TV8 Pole Qualifying and practice for the Nationwide Series. September 10 tickets start at $30 and can be purchased by clicking here or calling 866-455-RACE (7223).

About Kroger:

Kroger currently operates 128 stores in its Mid-Atlantic region, based in Roanoke. The stores are in Virginia, West Virginia, North Carolina and the eastern portions of Ohio, Kentucky and Tennessee.

About Richmond International Raceway:

Richmond International Raceway, known as America’s Premier Short Track, offers exciting night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events—two NASCAR Doubleheader weekends, featuring the NASCAR Sprint Cup Series and NASCAR Nationwide Series—under the lights on its ¾-mile D-Shaped oval. The unique layout consistently produces the thrill of side-by-side racing, coupled with high enough speeds for a superspeedway feel. Combined with first-class amenities (including the new-for-2010 Video Scoring Tower) and a focus on the fans, guests at Richmond International Raceway can expect to experience what “Racing Perfection” truly is. For tickets to events at Richmond International Raceway, call 866-455-RACE or visit www.rir.com online.  Connect with us on Facebook and follow us on Twitter @RIRInsider .

Related Topics

Tailgating, Sponsorships

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