RIR Assists Richmond-Area Nonprofits With More Than A Quarter of a Million Dollars in 2011

More Charities to Benefit Today at Inaugural RIR Cares Holiday Reception Today

RIR Cares

Richmond International Raceway employees giving back to the community

It’s always the season for giving at Richmond International Raceway . Track President Dennis Bickmeier announced today that nonprofits reaped well over a quarter of a million dollars through donations and volunteer opportunities at Richmond International Raceway in 2011.

“We are proud to say we fueled more than $300,000 through track donations and volunteer opportunities generated at Richmond International Raceway,” said Bickmeier. “There is always a great need for charitable causes in the Greater Richmond Metropolitan Area and we’re happy to make a difference in the lives of our neighbors.”

Giving continues today at Richmond International Raceway, where checks will be presented to five local non-profits during the track’s inaugural RIR Cares Holiday Community Reception. RIR Cares – the track’s charitable account under The NASCAR Foundation umbrella – will donate to USO of Hampton Roads & Central Virginia, Henrico County Christmas Mother, FeedMore, Inc., Special Olympics of Virginia and the North Richmond YMCA.

Monetary and in-kind donations, as well as revenue-generating volunteer opportunities for non-profits during the track’s two NASCAR race weekends in 2011 accounted for the total sum. Additionally, the Richmond International Raceway staff invested hundreds of volunteer hours for groups such as Junior Achievement of Central Virginia, FeedMore and Henrico County Operation Paintbrush.

There’s still time to help two more great causes during the holiday season. Richmond International Raceway is accepting food donations for the Central Virginia Foodbank and toy donations for the Marine Toys for Tots program through December 16. The track will match every donation, can-for-can and toy-for-toy. Donations are accepted at the ticket office, located at 600 East Laburnum Avenue, Monday-Friday, 8:30 am. – 5:00 p.m.

NASCAR returns to Richmond International Raceway April 26-28, 2012 with four races in three nights. The NASCAR Sprint Cup Series races “under the lights’ on Saturday, April 28. Ticket deposits, guaranteeing you the best seats available, are being accepted now by clicking here or calling 866-455-7223.

About RIR Cares:

RIR Cares is dedicated to assisting charities, causes and events in the Greater Richmond Metropolitan Area that focus on — but are not limited to — youth, education and recreation. Through The NASCAR Foundation, a 501(c)3 nonprofit organization, RIR Cares donates racing-related items and offers financial support to assist community outreach programs and other nonprofit charities.

© 2014 Richmond International Raceway

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