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Race Fans Will Stand Out at RIR April 27-28 With Rookie & Celebration Buttons


When NASCAR fans return to Richmond International Raceway April 27-28, many of their fellow guests will stand out. The RIR display will be stocked with buttons that can be pinned to signify “I’m a rookie” or “I’m celebrating.” The buttons are designed to give fans something to take home and remember their experience.

Latest News

  • Mar 27

    RIR President Dennis Bickmeier to Host Luncheon with Author Garth Stein

    Richmond International Raceway and Henrico County Public Library are teaming up to host a luncheon featuring special guest Garth Stein, author of the New York Times bestselling book, The Art of Racing in the Rain.

  • Mar 22

    Children's Museum of Richmond, RIR & Elliott Sadler Unveil First Piece of New Exhibit

    Richmond International Raceway President Dennis Bickmeier, Children’s Museum of Richmond President/CEO Karen Coltrane and NASCAR driver/Virginia native Elliott Sadler today unveiled the first display of a new 800-square-foot exhibit that will be ready this summer at the Museum.

  • Mar 21

    VIP Experience of a Lifetime Up for Grabs Through RIR's Facebook Page

    Richmond International Raceway is giving away an unbelievable prize package through its Facebook page with its 60 Years of NASCAR Memories Photo Contest. Fans are asked to upload their most memorable photo from their experiences at Richmond International Raceway, after which their peers will vote which photo is the best.

  • Mar 15

    RIR, The NASCAR Foundation & Children's Museum of Richmond Announcing Partnership

    Richmond International Raceway, The NASCAR Foundation and the Children’s Museum of Richmond invite the community to attend its special announcement on Wednesday, March 21 (5:30 p.m.) at the Museum, located at 2626 West Broad Street. The event will be attended by NASCAR driver/Virginia native Elliott Sadler and family, as well as RIR President Dennis Bickmeier and Children’s Museum of Richmond President Karen Coltrane.

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