Sponsorships

Richmond International Raceway offers multiple sponsorship levels for your company.  Having your company’s name associated with one of the most popular racing venues in motorsports will bring you extensive benefits, including exposure to thousands of race fans in attendance and your company's name in millions of television viewers' homes. The levels of sponsorship include Naming Rights, Official Status and Promotional Partners.

Naming Rights
Naming Rights provide the opportunity to put your company’s name on a sponsored area of the property or a racing event. Examples could include The “Your Company” Grandstand, The “Your Company” Parking Lot, or The “Your Company” 400 race. Depending on your objectives, packages can include various elements that fully integrate your brand into the sponsored area or sponsored event, including signage, your company’s logo on event passes, tickets or credentials (if applicable), advertisement (Souvenir Program, PA Announcements, etc) and rights to use raceway marks to promote your sponsorship position.

Official Status
With an official status sponsorship, your company would have a premier position at Richmond International Raceway throughout the racing season. Official status sponsorship includes direct, interactive promotional access to brand-loyal motorsports enthusiasts each year, as well as significant promotional rights associated with Richmond International Raceway, including use of our marks and tickets to drive your sales. Additionally, official status sponsorship includes exciting entertainment opportunity for clients, associates and/or customers.

Promotional Partners
Richmond International Raceway’s Promotional Partners gain t rights to use sponsored event tickets for consumer in-market promotions. Additionally, Promotional Partners have rights to use trademarked official Richmond International Raceway marks for in-market consumer promotions and advertising for the sponsored event.

We look forward to welcoming your company to a growing list of diverse corporate partners, ranging from local businesses to 46 Fortune 500 companies.