Richmond International Raceway offers one of the best interactive and shopping experiences in all of racing, the Midway.
During the NASCAR weekends, the Midway is open from 10 a.m. - 7 p.m.
The Midway has merchandise, displays, giveaways, driver and celebrity appearances, music and more. The Midway is conveniently located outside the Sprint grandstand, near the start/finish line.
To view a display layout map of the Midway from the 2016 Federated Auto Parts 400, click the link below.
Toyota Owners Hub Hospitality - Toyota Owners Hospitality is an exclusive pre-race hospitality area for Toyota, Lexus, and Scion owners*. Stop by to receive a Toyota Racing gift, participate in a Q&A with one of our top Toyota NASCAR Sprint Cup drivers, as well as enjoy light refreshments before the race.
*Must show key or proof of entry of ownership for admission. Limit one guest per owner (no limit on children).
Toyota PitPass - Make sure to stop by Toyota PitPass where you can participate in games, ride the Ferris wheel, take your picture with the full range of Toyota vehicles, experience what 36 degrees of banking feels like, and enjoy Toyota driver Q&As. And, don’t forget to check out the Toyota Racing Tech Garage and the Toyota Racing merchandise area, where Owners receive 50% off all merchandise.
Toyota Thrill Ride - New to Richmond this year! Experience Toyota's award-winning performance from behind the wheel at the all-new Toyota Thrill Ride. Free gift for all participants!**
**While supplies last.