Richmond International Raceway offers one of the best interactive and shopping experiences in all of racing, the Midway.
During NASCAR Weekends, the Midway is open on Friday and Saturday 10 a.m. - 7 p.m.
The Midway has many Richmond International Raceway and driver souvenir rigs to choose from, as well as displays, giveaways, driver and celebrity appearances, music and more. The Midway is conveniently located outside the Sprint grandstand, near the start/finish line.
To view a description of each display in the Midway, or to see a display layout map, click either of the links below.
Toyota Owners Hub Hospitality - Toyota Owners Hospitality is an exclusive pre-race hospitality area for Toyota, Lexus, and Scion owners*. Stop by to receive a Toyota Racing gift, participate in a Q&A with one of our top Toyota NASCAR Sprint Cup drivers, as well as enjoy light refreshments before the race.
*Must show key or proof of entry of ownership for admission. Limit one guest per owner (no limit on children).
Toyota PitPass - Make sure to stop by Toyota PitPass where you can participate in games, take your picture with the full range of Toyota vehicles, experience what 36 degrees of banking feels like, and enjoy Toyota driver Q&As. And, don’t forget to check out the Toyota Racing Tech Garage and the Toyota Racing merchandise area, where Owners receive 50% off all merchandise.
Toyota Driver Center - The opportunity to drive on a custom-built off-road course. Test the features of Toyota Trucks and SUVs.* Free gift for all participants!**
*Must be 18 years or older with valid driver's license.
**While supplies last.