Richmond International Raceway


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Corporate Marketing

Name & Title Event Sponsorship
All eyes - at track and via national television, radio and the Internet are focused on the major races held by Richmond International Raceway. Comprehensive programs are available and are designed to meet specific objectives based on name & title rights for the individual races and/or the weekends on which they occur. Tie-ins are available with suites, hospitality, tickets, premiere track signage positions, and official souvenir program ads.
 
Official Status Sponsorships
The Richmond International Raceway "Official Status" category includes the blue chip roster of Chevrolet - Official vehicle; Coca-Cola - Official Soft Drink; UPS - Official Package Delivery; Fas Mart - Official Convenience Store; SunTrust - Official Bank; and Husqvarna - Official Outdoor Power Equipment. Race fans' brand loyalty is legendary. If your corporation and its product or service can comfortably meet the high standards of the above listing, it may be eligible for a category exclusive as an Official Product or Service of Richmond International Raceway. Sponsorship tie-ins are available with track signage, hospitality, tickets, and suites.
 
Corporate Display
A limited number of high visibility, high volume traffic sites are available at each major event for product displays, product sampling and/or product or service sales. Motor sports fans have a high level of brand consciousness for those products and companies associated with the sport and they prove it with their high level of expendable income. Have your company be part of the color and excitement of the Richmond International Raceway corporate display midway and you'll profit from it.
 
Corporate Suites
Richmond International Raceway Corporate Suites are an ideal setting to entertain our company's most valued customers and guests in spacious comfort. Suites are served by elevators, fully temperature controlled and are atop the grandstands with unobstructed sight lines to all portions of the raceway. All suites have wet bars and restrooms and are available in 60 and 30 guest units. They may be decorated to compliment your corporate image. Catering is provided by Americrown and menus can be tailored to meet your most discriminating need. Closed circuit television provides your guests with the televised race coverage. A limited number of suites are available for yearly and multiyear lease. With all the color and excitement of racing, a Richmond International Raceway Corporate Suite is an unusually effective selling tool.
 
To order, call the corporate sales office at (804) 228-7611 or email RIR Sales.